A high quality and receptive mailing list is one of the greatest assets for any online business. Unfortunately, due to a long history of abuse by spammers, criminals, and overzealous businesses, it is also one of the most difficult assets to develop. A good opt-in mailing list can only be built by providing ongoing value to your subscribers, and by respecting their needs and desires.
Mail abuse has also made it increasingly difficult to make sure that your message gets delivered:
In some cases it is possible to accelerate the process of building a mailing list by working with rented lists and other sites who have their own list. However, this course should be taken with extreme caution, and should only be pursued when your business has a good conceptual or otherwise complementary fit with the source list. The source list must also meet the absolute highest standards of integrity.
Abivia can help you navigate the challenges of e-mail marketing with:
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