Social Media Marketing is the use of sites like Facebook, Twitter, and LinkedIn to engage with your customers. Before social media, most marketing communications used a mass media model. Mass media is essentially a one way conversation, where you deliver a message to a target audience and hope that they respond.

Social Media gives you the opportunity to engage in public two way conversations with your customers and prospective customers. For many businesses, this public exposure can be a source of anxiety. But when it's done right, Social Media can be an amazingly cost effective way to build a lasting and positive brand image.

Abivia has advised several clients on their successful Social Media strategies, and has managed online presence for small clients (If you're not small, you should be doing it yourself, let us tell you how and why).